What there is to know…
What is a reseller?
The reseller is a professional who exercises a commercial activity. This is an intermediary who obtains supplies from a distributor who himself obtains supplies from a supplier.
This seller then offers the products or services for sale. Selling is a key stage in the life of a product. And when the company does not distribute its products itself, it must necessarily go through resellers.
For Le Vent à la Française, you will not find a shop of our own. You will find our brand in various partner stores with whom we collaborate every day so that you can find our products easily.
For what type of business?
The types of business that are affected are numerous. Each trader can exercise his activity as a reseller. This type of model does not apply to a particular business sector. As you will have understood, this expands the number of places in which you can find our brand.
In addition, social networks also increase the field of possibilities, to become a reseller. Many users are launching on these platforms which promote the distribution of free advertisements and the establishment of a marketplace. It is therefore very simple to market certain products via e-commerce sites and to create advertising messages yourself at a lower cost.
Discover our enthusiasm for concept stores
The interest of the dealer
It is the relay between a represented brand and a customer. It is the intermediary between the brand and the customer who wishes to buy it. For resellers, the interest is to make a profit from these sales. For the brand, the interest of this commercial agreement is multiple. First, it is rare for the reseller to buy only one batch of products. It will work more with small stocks. It is therefore a point that has an economic advantage for the brand. Then, for the brand, working with resellers makes it possible in any case to distribute its products and increase its popularity and its number of customers.
In addition, the products are presented in shops that are sometimes quite different from each other, which increases its visibility and reaches different customers.
About Us…
At Le Vent à la Française, we offer our collections in unique and original points of sale, from family jewelery to concept stores. Our partners are everywhere near you and it is easy to find them with our reseller map .
Our resellers in figures
Our resellers are more and more numerous, and are always chosen with our good care. It is important that our values and our identity are conveyed through our products, from those who manufacture them to those who distribute them. Like our suppliers, we favor and highlight local businesses which are for us the lungs of the social economy. It's a way to preserve jobs, local quality, and to be close to you.
Many shops come to us, and we are sometimes forced to refuse some that do not meet our criteria.
Our search for shops focuses on brands on a human scale, where our customers can be welcomed and advised in good and due form.
Why don't we have our own shop?
Talking about our resellers, zooming in on them so that you better understand where to find us, inevitably raises the question of our own shop. Why don't we have our own shop? Which would be an anchor point for our team, and clarity for you.
Owning your own shop has great advantages but also serious disadvantages. This makes it possible to reach a wider audience, to become part of the daily life of a city and a population, and to introduce our products to new customers.
But this is not without prior investment which is sometimes very substantial. Time is also essential to be able to devote oneself fully to a project of such scope. And, unfortunately, we are still short of time. But the possibility of a French-style Le Vent boutique is not excluded, on the contrary!
Our website
Our website therefore appears to be essential for us. It's one of the ways we get closer to you, by sharing our products, our new collections, but also our history, our commitments. Our blog is a good way to translate our values to you, to bring us closer to you, and vice versa!
Digitization remains one of our specialties thanks to our communication team. You can follow us on our social networks, Instagram , Facebook , or LinkedIn . As far as the physical meeting is concerned, you can find us annually at trade fairs, such as the Salon du Made in France in November 2021 .
