BtoB, BtoC, what is it?
Real concepts
Behind these barbaric acronyms hide essential concepts of commerce.
BtoB or Business to Business refers to commercial exchanges between professionals , for example when we buy raw materials from a supplier.
BtoC or Business to Consumer refers to direct sales to consumers , that is to say when you order on our site and the package arrives at your home a few days later.
BtoBtoC refers to sales to professionals who in turn resell to the end customer , this is the case when shops buy products from us to make them available near you.
Now that you know all that, we will be able to discuss the strategy and choices of Le Vent à la Française in terms of distribution.
The beginnings of Le Vent à la Française in BtoC
A direct link with customers
From our beginnings, we offered our bracelets for direct sale on our website, for several reasons.
We were able to concentrate all our efforts in online communication and thus develop the virality of the brand by posting photos of our community .
It is these two vectors of communication that have allowed us to make the brand known, to make economies of scale and to build the future of French Wind.
Today, we want to physically get closer to our online community, to create what is called a “phygital” exchange (physical + digital). Nothing better than stores with storefronts to allow you to see and touch the products of which we are very proud .
Our development in BtoB
A growing place in the store
For more than a year, you have noticed the appearance of Le Vent à la Française items in your favorite shops . Offering our products in stores allows us to develop our brand image, to strengthen our credibility with you and therefore to retain our dear customers.
Working with resellers allows us to have valuable exchanges regarding your satisfaction. When we develop a new collection , feedback from stores helps us on how to present our items and develop the packaging.
We want our relationship with our distributors to be more than financial , we send emails every month to keep them informed of our releases, events or promotions.
>>> I am a shop, how can I contact you?
How are we expanding our fleet of distributors?
Many shops come to us, and we are sometimes forced to refuse some that do not meet our criteria.
We prospect the shops that interest us , whose atmosphere and product selection correspond to our expectations. We are looking for stores on a human scale, in which you can easily discuss with the advisers.
That being said, why not make an official Le Vent à la Française store? Would this be an ideal compromise?
The pros and cons of owning a store
Having a Le Vent à la Française boutique is a dream for the whole team, but the “pros” and “cons” must be measured.
A "Flagship" store brings the same benefits as a reseller, brand image, proximity to the community but with more intensity.
It also allows us to reach a wider audience, to become part of the daily life of a neighborhood and to introduce our products to customers who would not have heard of them otherwise.
On the other hand, opening a store requires a substantial financial investment, long weeks to think about the concept and the hiring necessary to welcome customers.
If we decide to open our own shop, we will put our hearts into it but don't have the time to devote ourselves to it, one day, perhaps?
>>> Where can I find your products in store?
