Eco-responsabilité, effet Covid 19 ou obligation ?
Eco-responsabilité, effet Covid 19 ou obligation ?

Eco-responsibility, Covid 19 effect or obligation?

What is eco-responsibility?


In definition...


Eco-responsibility can be translated as all the actions aimed at limiting the environmental impacts of our daily activity. This approach can be applied in all areas of life, at home, but also in one's work, on a small or large scale.
It also means promoting many ecological actions to avoid pollution, energy waste, gases and all other toxic products. Too much consumption without reason harms the proper development of the resources we have, the only ones that we must preserve.

Find out more about eco-responsibility and how to be an actor



Awareness of problems during the crisis


In France and around the world, the Covid-19 epidemic has had multiple effects on the environment: dolphins in the port of Cagliari, fish in the canals of Venice, and a notable drop in air pollution.



Towards ecological awareness?



48% of French people say that the world will learn ecological lessons after this health crisis, compared to 44% who think that this will not be the case. Opinions are totally diverse and divided, but 77% of our population considers that this health crisis is the perfect opportunity to finally approve an ambitious policy of ecological transition.

We have never been so close to the goal. Thanks to this crisis, many people are realizing the impact we have on the planet on a daily basis, and the images that have been leaked on social networks show it well. The planet seemed to come back to life during the confinement.



A realistic way out of the crisis


We must not forget that it is human hypermobility that has favored the coronavirus pandemic.
Coming out of the crisis can be an opportunity to reassess everything, especially daily activities. We realized that some of our activities pollute a lot, and are not necessarily necessary!

This is the first time that we can clearly see the impacts, thanks to this forced slowdown in our human activities.
The advantage is therefore that the images speak for themselves, and that the evidence is there!


Covid-19 epidemic


Passion or obligation?


Eco-responsibility is therefore essential during this health crisis, and after it. During the crisis, people took the time to learn about this concept, which is sometimes quite new for some.
Responsible consumption has been talked about a lot, and for good reason, a craze was quickly created around it.

Many aspects were highlighted:
Supply chains need to be de-globalised, this crisis has reflected the vulnerability of our globalized system.
A more humane finance: the stock exchanges of the world have very quickly lost in gain. This episode called for putting the place of the human back in a finance that had been engaged for a very long time in a wave of automation.
Businesses have proven to be socially and environmentally beneficial. The most responsible companies are rewarded, because they are also the ones that best resist the Covid-19 crisis.
Towards more sustainable and more digital consumption: from the start of the crisis, products deemed healthy have been idolized. A digital explosion that also goes to stores, with the appearance of automatic checkouts, and benefits the digital, entertainment and cultural giants. Netflix is ​​the symbol with a notoriety and visibility that has exploded.

Awareness was offered to everyone, some saw it as an opportunity to get their hands dirty to shape the world of tomorrow, but others saw it as an obligation to change fashion of life.

In short, the Covid-19 has unveiled the key aspects of eco-responsibility. The future is therefore an obligation when the solutions are created and put in the spotlight so that everyone can use them.



The future of eco-responsibility



The Covid-19 health and economic crisis has accelerated the need to redefine morality in compatibility with sustainable development.

At a time when nations were closing borders and businesses, the return to basics, to the short and local circuit , has been reinforced. We found ourselves face to face with nature, which reminded us of its unpredictability and thus made it possible to highlight independent brands with origins and values ​​linked to the preservation of our planet.

All the keys are in our hands to preserve the planet, between enthusiasm and obligation, it seems that necessity never waits.

Our team invites you to participate in this eco-responsibility, without feeling deprived of anything! We offer you an ethical bracelet brand. Eco-responsible products, in eco-responsible packaging, to become an eco-actor.


Discover our wood collection, and more particularly one of our favorites among them, Le Bosquet. Does your heart swing between a light or dark model? The grove will know how to decide for you .
Its recycled polyester cord is guaranteed for life and linked to a piece of beech wood from sustainably managed French forests. This wooden model is just as water resistant and adjustable to the smallest wrists as to the largest thanks to two sliding knots.


Bracelet Le Bosquet collection Bois Le Vent à la Française



The Matelot , comes from the Contre-Courant summer 2021 collection. A beautiful cord in midnight blue recycled fishing line speckled with white. It is a 100% eco-responsible bracelet, made from recycled plastic and fishing line. A cord guaranteed for life for your greatest happiness and that of the planet. In addition to all this ? Each bracelet is packed in a kraft box, ideal for a gift. Each product is sent in Jiffy Green packaging, which is also recycled.


Bracelet Le Matelot collection Contre-Courant The Wind à la Française