Overconsumption is a term that is used more and more, because it includes actors, who too often do not even know themselves that they are actively participating in the deconstruction of the future.
So to better understand the impact of this overconsumption in the world, here are some figures of the daily damage caused by this excessive consumption.
During Black Friday, an annual event that we all know for its low prices and bargains, 5 million tons of clothing are sold each year, and 4 million are thrown away.
Unfortunately, this frenzy does not only take place during the sales and on the ready-to-wear economy. It is on a daily basis that we find major repercussions such as 40,000 children who would work in the mines of the South of the Democratic Republic of Congo, in search of strategic minerals that we find in the batteries of smartphones.
This is where Made in France comes in and takes on its full meaning.
Indeed, this alternative is one of the most obvious solutions for more and more brands. They wish to engage in a responsible and transparent approach.
Ethical brands engage in this race for a better conscience for the planet, and no longer seek to encourage consumption, or to jostle each other to make sales that will attract the widest possible audience.
On the contrary, these brands are committed to producing in an artisanal way, with new materials explained; cactus leather, seaqual, micromodal, recycled elastane, recycled down… which guarantee the quality of the products. Production is therefore longer and less quantitative. It is made with respect for the people employed, thus guaranteeing artisanal and local production. But if everything were so simple, made in France would already be a way of life in its own right for a greater number of people. Being able to consume only French is also a cost.
Finally, what does the mention made in France of a product really guarantee me?
To answer this question, each brand will advance its identity by highlighting its philosophy and values.
Simia's values: French know-how, eco-responsibility, even for babies.
Many examples are available to us to illustrate the point, so let's talk about Simia, the natural and committed lollipop. The brand therefore offers us a natural product of 100% natural rubber from the rubber tree. The aspect of the quantitative will be replaced by the qualitative, thanks to products made from sustainable materials. These will prevent repeat purchases due to poor quality.
In the same process...
Eco-responsibility to the tips of your feet, it's possible! Thanks to the Jules & Jenn brand. It offers local production, favoring 100% ethical creation, which feeds the slow fashion model. You can discover their shoes, but also bags and belts for women and men. The brand offers traditional know-how, fair and transparent prices, while selecting raw materials close to you and nature. The values of this brand will guarantee the longevity of your shoes. Its efforts are certified by several labels .
Just as these two brands ensure a long life for their products, one of our promises is to offer you bracelets with ultra-resistant cords. And a lifetime warranty!
This simple gesture makes it possible to have a bracelet repaired in order to keep it even longer, avoiding throwing it away, polluting it, and then having to buy again. It is important to consume less but better. Discover our Contre-Courant collection: a cord made from fishing line, and a piece made from 100% recycled plastic waste.
So, completely stopping overconsumption is not an easy thing until there is collective awareness of its magnitude. But in the meantime, slowing down this overconsumption is entirely possible. And this, thanks to many brands that bring and respect new solutions every day, thinking about production, the buyer and the blue planet.
Made in France plays an essential role in consuming less and less and better and better.
It is thanks to a concept like this that everyone can easily adopt a more sustainable and responsible behavior!